In today’s digital era, public trust is under siege. Misinformation runs rampant, fueled by AI and amplified by social media. Hate speech festers, eroding public discourse. Extremism flourishes in the shadows, threatening our very democracy. Can PR professionals be the fire brigade, wielding the power of technology to tame this wildfire?

This session ignites:

• Demystifying the Digital Abyss: Explore the complex interplay between advanced Language Models (LLMs), social media, and the weaponization of information.
• Friend or Foe? Uncover the dual nature of LLMs – how they can combat misinformation and, ironically, become its puppets.
• Adversary Playbook: Understand the tactics used by bad actors to manipulate technology and sow discord.
• Empowering PR: Equip yourself with actionable strategies to mitigate online abuse, reclaim public trust, and safeguard your brand reputation.

This session is tailor-made for PR professionals seeking to:

• Protect their brand from misinformation and disinformation attacks.
• Build trust and engagement with key audiences in a complex digital environment.
• Advocate for ethical and responsible use of technology in shaping public discourse.
• Become champions of truth and integrity in the digital age.
• Don’t just survive the information wildfire, learn to control it. Join us and ignite the power of PR in the digital age.

Hosted by the University of Texas at Arlington, 416 Yates St, Arlington, TX 76010 .  Parking is provided for free for attendees.

Space is limited so register today!