Speaker: Albert, Lisa PDF Print E-mail

NAME: Lisa Albert

Lisa serves as an associate director of communication and manages the day-to-day media relations for the University. She also offers strategic marketing and communication services to colleges and centers at the university including AddRan College of Liberal Arts, Ranch Management, administration and acts as a liaison to the athletic department. Additionally, Lisa communicates updates with the campus community on campus construction, assists in management of social media sites, is in charge of the hometown news program and oversees the News & Events web site. She has been in the industry for ten years and has experience in agency, non-profit and higher education organizations. Lisa earned a bachelor of science degree in journalism, advertising/public relations sequence and a master of science degree in strategic communication from TCU’s Schieffer School of Journalism.



TCU Box 297050
Fort Worth, Texas 76129

PHONE: 817-257-5063
FAX: 817-257-7272
MOBILE: 682-225-0391

WEB ADDRESS: http://www.tcu.edu

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INDUSTRY: Higher Education

Marketing Solutions to New Trends and Challenges This power point presentation will examine some new trends in marketing and innovative solutions to the challenges the trends present. Traditional marketing has relied on ensuring messages were delivered consistently across many communications to most consumers at many times. Since many companies mass-produced their goods, this worked. Upcoming generations respond differently, seeking instant gratification, customized news and products. Each customer is different and companies must now learn to adapt to the needs of each customer, each time and at every touch point. We should move from “passive” or “pushing” communications to “active” or “pulling” communications. Generation Y needs active involvement or they will lose interest. New technology demonstrates this to communicators. As technology evolves, we find new ways to reach these generations. Social media are an example – where participants openly discuss and display everything about their lives. Word of mouth is a billion dollar industry. The best values seem to be created by consumer consensus, not marketing gurus. This crowd values user-generated content and consists of citizen journalists. They have access to reach massive groups of people at once now as reporters used to be the only ones to do that. Therefore, we must examine how we can stay ahead of the curve and continue to offer something of value to our constituents. TCU has developed a few innovative solutions to combat the trends. This presentation will explore some of the tools we’ve used and discuss the pros and cons of each.

plan to present at CASE; TCU extended education; TCU classrooms

power point, web access

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