APR: Best Practices PDF Print E-mail
Friday, 04 December 2009 16:13

Accreditation Best Practices

Contact Information
Chapter Name: Central Texas Chapter
Chapter Officer Name and Position: Marlene Neill, APR; past president
E-mail address: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone Number: 254-750-5638

Program or Idea Summary:
“Who Wants to be an APR” – game show format similar to TV show, “Who Wants to be a Millionaire.”

The program included multiple choice questions in a PowerPoint display regarding the APR exam process and matching topics covered on the APR exam such as ethics, communication theories, research and evaluation.  All information came from Public Relations textbooks recommended for the exam.

Lifelines included 50-50 (narrowing choices from 4 to 2 possible answers), Poll the Audience, and Ask the Experts – a panel of 3 APRs.
Purpose – to encourage PRSA members to think about taking the exam and reduce the fear of taking the test.

Budget (if appropriate):
Board members donated promotional items from their companies/organizations as consolation prizes.  The contestant with the most answers correct won a gift card.

What Went Well:
The members really had fun with the contest and were good sports.  The host was a former TV anchor and could improvise well.
Some of the members are now forming a study group to prepare for possibly taking the exam.

What Would You Do Differently:
Don’t try to plan it over the holidays when people are out their offices.  Everything came together, but some of the details had to be resolved at the last minute.

Word of caution: a few members were concerned about the embarrassment of answering a question incorrectly in front of their peers.  We addressed this by reminding them about the lifelines and stressing that we were all there to help and that we can all benefit from reviewing this information.

Last Updated on Friday, 04 December 2009 16:17